AI-native home services project knowledge graph
We replace forms with intelligent conversation—rebuilding client onboarding in an $850B market with precise, contractor-ready specifications.
Our Mission
Delivering real-time demand & supply matchmaking for the $850B home services market
A two-sided marketplace powered by our AI-native conversational project knowledge graph—not lead farming.
The Problem
The economics of lead generation don't work
Legacy platforms maximize lead volume, not match quality. Homeowners fill repetitive forms; the same lead is resold to 10+ bidders—often with 30–50% reseller markup baked into the ecosystem.
Contractors are pushed into bidding wars and spam outreach while platforms profit regardless of outcomes. Homeowners get calls from people who haven’t read their needs; quality pros churn from the noise.
Skilled craftsmen without big marketing budgets stay invisible—forced into subcontracting for a fraction of the value they actually create.
How We're Different
Intelligent requirements gathering, not lead farming
One conversation with our AI—our Proprietary Project Scoping Engine—creates a structured Project DNA brief. No forms. No spam. Just natural dialogue that captures what the homeowner actually needs.
We show this detailed brief to qualified local professionals. Only 3 can buy access to each project. They're not competing against 20 others—they're choosing projects they actually want.
Scarcity by design. Professionals pay for opportunities they can actually win. Homeowners hear from contractors who’ve already read their requirements and want the job.
Market Disruption
Restructuring who has power in the home services economy
We're bringing skilled professionals online who've been locked out of digital marketplaces. Our platform helps navigate licensing, insurance, and business setup—turning subcontractors into business owners.
This isn't about connecting supply and demand. It's about fundamentally changing client onboarding for the entire industry. AI does the requirements gathering that used to take hours of phone calls and site visits.
Professionals get qualified leads with detailed project specs. Homeowners get matched with contractors who understand their vision. Everyone saves time and money.
Market Scale
Annual U.S. home services market
Incumbents' annual marketing spend
Top 25 target markets (combined annual spend)
We’re launching in Phoenix and expanding city by city using density metrics. The pain is universal; our Project DNA and 3‑contractor maximum create quality and scarcity professionals actually pay for.
The future: From lead-gen to the operating system for home services
Our Proprietary Project Scoping Engine creates contractor-ready Project DNA and enforces a 3‑contractor maximum. We’re democratizing access for quality professionals and delivering clarity for homeowners—at national scale.